The purpose of the company is to hold participations, in particular in companies in the financial and consulting sector, as well as to advise companies, develop and trade software for the exchange of data for communication through text, image and sound transmission over digital media, the internet or other networks, create multimedia applications and applications for the execution of business of all kinds, operate internet platforms, trade and create hardware and software for the aforementioned business purposes, as well as participate in companies from the aforementioned areas and exploit and reproduce contents and rights of all kinds, in particular in the areas of media, communication, TV, internet, financial services and print, both domestically and abroad. The company may engage in similar and complementary fields, acquire or participate in companies abroad, exercise management in such companies, acquire, sell, encumber, rent, lease and manage real estate and properties, participate in or merge with other companies, establish subsidiaries and branches or participate in them.