The company aims to organize and host art fairs in Switzerland and abroad, as well as design and distribute related products, namely art objects, advertising materials, and magazines. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, acquire, manage, encumber, and sell real estate in Switzerland and abroad. Furthermore, it may enter into any business and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.