The company's purpose is to provide services in the fields of advertising, public relations, graphics, new media, live communication, and to manufacture and trade in printed products and their preliminary and secondary products. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire, establish or merge with similar or related companies in Switzerland and abroad, acquire, manage and transfer patents, licenses and representations in Switzerland and abroad, acquire, manage or resell real estate and properties in Switzerland and abroad, and enter into any business and conclude any contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.