The company aims to operate a bijouterie and provide additional services in the retail sector, exercise advertising activities through the creation and distribution of advertising materials, as well as buy and sell real estate and provide services in the management and administration of properties. Furthermore, it aims to trade in goods of all kinds and provide additional services related to the main purpose. The company may take on related business activities, participate in or acquire other companies in Switzerland and abroad, or establish new ones. It may also establish branches and subsidiaries in Switzerland and abroad and, in general, carry out all commercial, financial and other activities that are suitable to promote the purpose of the company.