The company's purpose is to provide commercial and strategic consulting in the entertainment, event organization, and hospitality sectors. It is responsible for the conception, planning, organization, and execution of exclusive events, promotional activities, customized welcome programs, and stays for private and corporate clients, particularly in the VIP segment. The company engages in promotional activities, commercial development, and client and partner relationship management, as well as providing support, coordination, and assistance services for organized initiatives. It can also offer representation services and partnership development in the entertainment, tourism, and high-end services sectors. The company may carry out all commercial, financial, and securities operations directly or indirectly related to its purpose, take stakes in related companies, and establish branches in Switzerland and abroad.