The company's purpose is to operate a yoga and lifestyle coaching studio, sell online and offline products, trade in goods of all kinds, particularly clothing, yoga, cosmetics, lifestyle and care products, and provide related services. The company can also provide services in the areas of events, marketing and sales. The company can participate in other companies, acquire and sell other companies, establish branches and subsidiaries in Switzerland and abroad. It can acquire, manage and sell securities, intellectual property rights and real estate, and conduct all business directly or indirectly related to the aforementioned purpose. It can take out loans and grant them, as well as provide guarantees and other securities. It can also acquire, manage and sell properties and securities.