The company's purpose is the administration and operation of a retail trade in food and non-food products, alcoholic and non-alcoholic beverages, as well as the import and export of these products. It also aims to operate a catering service, banquet halls, organize private or public events, hold and operate public establishments, grant and manage franchises related to its fields of activity. The company may engage in business management activities and carry out all real estate transactions, including the purchase, sale, brokerage, construction, promotion, and management of commercial real estate, excluding all operations prohibited by the LFAIE, as well as any related or complementary activity that promotes its development. The company may create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish companies with an identical or similar purpose, carry out all commercial, financial, movable or other operations, and conclude all contracts that serve to develop its purpose or relate directly or indirectly to it.