The company aims to provide services and create and market products in the areas of sports, events, communication, marketing, education, consulting and human resources. Furthermore, the purpose of the company is to acquire, manage, encumber and sell properties, real estate, intellectual property rights and licenses of all kinds. The company can establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It can acquire, manage, encumber and sell properties, real estate, intellectual property rights and licenses of all kinds.