The company's purpose is to maintain tourist platforms and online services, trade and sell related consumer goods under its own or third-party brands, as well as plan and execute events under its own management or for third parties. Additionally, the company offers consulting services for product and brand management and all services related to this, such as strategy development, marketing, communication, sourcing, and multimedia productions. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell, and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for its subsidiaries and third parties.