The operation of one or more hairdressing salons, barber shops and beauty salons as well as any activity related thereto, including all services and service provision, purchase, sale, distribution, import, export and marketing of all goods, products and services in the aforementioned fields. The company may also carry out, either on its own account or on behalf of third parties, all commercial, movable and financial transactions, in direct or indirect relation to its purpose, in any form whatsoever, including in the form of participations. The company may open branches in Switzerland and abroad, found or acquire any company pursuing a similar or complementary purpose. The company may grant loans or guarantees to its associates or third parties.