The company's purpose is to perform all services in the field of business management, in particular in the areas of logistics, marketing, payment processing and other related services, as well as the implementation of any commercial operation and strategy, in particular in connection with the sale and delivery of products. The company may also carry out, either on its own account or on behalf of third parties, all financial, commercial, movable or immovable transactions, except for those prohibited by the LFAIE, which are directly or indirectly related to its corporate purpose and may be interested, in any form, in all similar companies, in particular by taking a stake in similar companies; the company may also establish branches and subsidiaries in Switzerland and abroad.