The company aims to conceive, organize, market, and execute events, seminars, programs, and coaching sessions for personal and leadership development, provide consulting services to natural and legal persons, and trade in digital and physical products. It promotes the exchange and development of executives and entrepreneurs in Switzerland and the German-speaking region. The company may establish branches and subsidiaries domestically and abroad, invest in other companies domestically and abroad, and conduct all business directly or indirectly related to its purpose. The company may acquire, encumber, dispose of, and manage real estate domestically and abroad. It may also arrange financing for its own or third-party account and provide security for the liabilities of affiliated companies.