The company's purpose is to provide advice and/or participate in any form, except those prohibited by the LFAIE, in all commercial, industrial, financial and other companies, Swiss or foreign, the acquisition of all titles and rights through participation, contribution, subscription, firm purchase or option to buy, negotiation and any other way, granting advice and/or assistance, loans, advances or guarantees to all companies; management, strategic development, commercial development, product development, and management control of companies, whatever they may be; all consulting services in the field of brand development, product development, communication, and positioning; all services in the search for investment operations, industrial and commercial development, as well as international trade.