Organization of high-quality and innovative cultural, artistic, sports and commercial events aimed at enriching the experiences of their participants and promoting cultural diversity, development, promotion and marketing as well as sale of clothing in the field of HIP HOP culture, implementation and organization of workshops, collaborative meetings and seminars to foster creativity and bring forth innovative ideas and concepts, as well as supporting HIP HOP culture through activities in general. May establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, conduct all business that is directly or indirectly related to its purpose, acquire, encumber, sell and manage real estate in Switzerland and abroad, provide financing for its own account or for the account of third parties, and grant securities for liabilities of affiliated companies.