The company's purpose, as a holding company, is to acquire, sell, manage, hold and manage participations in all companies and businesses, both in Switzerland and abroad, particularly in the financial, commercial, industrial, real estate and luxury goods sectors, excluding all real estate transactions prohibited by the LFAIE. It may also acquire and manage participations, on its own account or on behalf of third parties, in commercial or industrial companies, based in Switzerland or abroad, by acquiring shares, bonds, participations, holding claims or any other suitable form, acquiring patents and trademarks. It may carry out all operations that are directly or indirectly related to its main purpose. The company may grant loans to its associates or third parties, guarantee loans subscribed by its associates or third parties, secure these loans by issuing or pledging mortgage securities or by subscribing to any other financial commitment, pledge its assets to secure any claim. The company may engage in any commercial and financial activity, make any investment or other activity directly or indirectly related to its purpose or intended to achieve it. It may carry out these operations on its own account or on behalf of third parties, as a representative or agent, or have them executed on its behalf by third parties. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad.