The company's purpose, directly or indirectly, both in Switzerland and abroad, is: to acquire all interests and participations in all Swiss and foreign companies and businesses, regardless of their purpose, notably by creating companies of all forms through contributions or subscriptions, by purchasing shares, bonds or other securities and all social rights, and, in general, by all means whatsoever, with the exception of operations related to real estate whose purpose is not exclusively commercial or to companies with an unlimited real estate purpose not limited to commercial real estate; to animate, develop and manage a group of companies; to provide all consulting services in commercial development (market research, commercial actions, animations, communication, events or others...); to support companies and their managers in the field of commerce management, communication, recruitment and management; to provide all consulting services in business strategy and organization; to participate, by all means, directly or indirectly, in all operations that can be related to its purpose by creating new companies, contributing, subscribing or purchasing securities or social rights, merging or otherwise, creating, acquiring, leasing, taking over the management of all commercial funds, factories, workshops or establishments - with the exception of operations related to real estate whose purpose is not exclusively commercial or to companies with an unlimited real estate purpose not limited to commercial real estate; and, in general, all operations, of whatever nature, directly or indirectly related to the company's purpose or to all other similar or related purposes, with the exception of operations related to real estate whose purpose is not exclusively commercial or to companies with an unlimited real estate purpose not limited to commercial real estate.