Association of natural or legal persons who, with a good reputation and impeccable management, freely exercise their profession in the areas of asset management and wealth planning in the best interest of their clients; safeguarding and promoting the reputation and independence of the profession; defending the professional and economic interests of the members of the profession, such as active participation in discussions, drafting and implementation of laws and regulations affecting the profession; promoting theoretical and practical knowledge in all areas of the professional activity of asset managers and wealth planning advisors both in Switzerland and abroad; exchanging information among its members to increase the quality of services offered to their clients and to develop the effectiveness of the aforementioned objectives.