The company's purpose is: Providing consulting and services, including training, in the fields of marketing, public relations, communications and brand and corporate management; operating an online sales platform for consumer goods; providing services in the fields of marketing, public relations, brand and corporate management as well as communications. Furthermore, it may carry out, either on its own account or on behalf of third parties, all financial, commercial, movable or immovable transactions directly or indirectly related to its corporate purpose and may be interested, in any form, in similar companies, in particular by acquiring stakes in similar companies. The company may also establish branches and subsidiaries in Switzerland and abroad.