The company's purpose is to conduct training sessions, plan, organize, market and implement seminars, coach and train personnel and management of companies, conduct mystery shopping, develop and publish educational materials, provide services in the fields of public relations, advertising, marketing, human resources and corporate organization. The company's purpose is to carry out architectural planning and project management as well as project management and construction management in the retail sector. The company may engage in trade with consumer goods of all kinds. The company may participate in other companies in Switzerland and abroad and establish branches in Switzerland and abroad. The company may acquire, hold, manage, broker and sell properties in Switzerland and abroad. The company may carry out all activities that are suitable to promote the purpose of the company or which are directly or indirectly related to it.