The study, research and management of sports and cultural sponsorships, as well as the management of all promotional and marketing activities related to motorsport in general, including the commercialization of merchandise of all kinds, the organization of events and exhibitions, especially in the sports sector, and the management, representation and commercialization of brands, licenses and patents, both in Switzerland and abroad, both on its own account and on behalf of third parties. Participation in sports competitions, motor sports of all kinds (including car championships, both with its own vehicles and those of third parties), organizational, commercial and marketing management as well as the management and management of the direct image of sports personalities both at amateur and professional level in all sports categories in general and in particular in the field of motorsport at all levels both in Switzerland and abroad. It may open branches and subsidiaries, participate in other companies with a similar purpose both in Switzerland and abroad, as well as carry out any financial or commercial operation necessary or useful for the achievement of the company's purpose.