The company aims to create and operate online portals for greetings and gifts of all kinds. The company also aims to trade in various goods that sensibly complement its range of products. The company can trade in goods and products of a commercial nature, as well as acquire, manage and transfer patents, licenses, copyrights, trademarks, technical and industrial knowledge. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for its subsidiaries and third parties.