The company engages in intermediation and consulting activities in the field of communication, including the creation, planning, and management of advertising campaigns, as well as all digital marketing and social media activities, brand management, merchandising, sponsorships, and commercial partnerships. Additionally, the company develops and manages sponsorship projects and sports marketing activities, and handles the direct and indirect management and sale of advertising spaces. The company can also organize, manage, and promote events, competitions, and initiatives in Switzerland and abroad, either independently or in collaboration with public entities, private companies, and sports or cultural associations. Furthermore, the company provides consulting, project management, and intermediation services related to these activities. The company can also engage in business development in the sports and commercial sectors, as well as buy, sell, manage, lease, and sublease technologies, technical know-how, industrial patents, trademarks, licenses, and intellectual property rights in general. The company may directly or indirectly acquire interests and participate in other industrial, commercial, financial, and service companies in Switzerland or abroad, and open branches and subsidiaries in Switzerland and abroad. Finally, the company may buy, enhance, encumber, manage, administer, and sell real estate in Switzerland and abroad, as well as participate in real estate companies and enterprises in accordance with applicable laws, with particular reference to the Federal Law on the Acquisition of Real Estate by Persons Abroad (LAFE). The company may carry out all commercial, industrial, financial, or other operations deemed necessary or useful, functionally connected with the corporate purpose or aimed at achieving it.