The company's purpose is to trade, e-commerce, market and promote various products and gadgets, particularly in the areas of home and childcare. Furthermore, the company may acquire, hold, sell and grant patents, copyrights, trademarks and other intellectual property rights as well as licenses of any kind. The company may establish branches and subsidiaries and may participate in other companies, both in Switzerland and abroad, and in general, carry out any activity directly or indirectly related to its purpose. The company may acquire, hold and dispose of real estate both in Switzerland and abroad. It may carry out, either on its own account or on behalf of third parties, all financial transactions as well as provide guarantees or warranties for subsidiaries or third parties.