The commercialization of all products, whether manufactured or not, in the field of watchmaking or any other field; to take and manage participations in all financial, commercial, industrial, movable or immovable enterprises, both in Switzerland and abroad, in the sense of a holding company, as well as to carry out all commercial and financial operations directly or indirectly related to its purpose; to grant loans to other companies. In general, the company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish companies with an identical or similar purpose, carry out all commercial, financial, movable or immovable operations or others and conclude all contracts suitable for developing its purpose or related thereto directly or indirectly.