The purpose of the sole proprietorship is the establishment, operation, and development of projects, brands, and investments in the fields of trade, tourism, media, and investments. It provides services in the areas of business and financial consulting, product development and distribution, as well as travel planning, marketing, communication, and social media. The sole proprietorship can participate in other ventures, develop its own brands, operate online platforms, produce and distribute content, and acquire, hold, and dispose of real estate and other assets both domestically and internationally. It can conduct all business activities that are directly or indirectly related to its purpose.