The company's goal and mission is the planning, execution and implementation of events, primarily in the music sector. The company aims to organize, plan, coordinate, promote and execute both its own events and those on behalf of third parties. Furthermore, the company aims to carry out and realize advertising orders, as well as operate a music and artist agency, and implement concert tours. The brokerage of event personnel and scheduling, security consulting, as well as gastronomic services or the operation of businesses are additional areas of activity. In addition, the company aims to acquire, sell and trade properties of all kinds. The company can establish branches and subsidiaries in Switzerland and abroad, and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party accounts, and provide securities for liabilities of affiliated companies.