The purpose of the company is: the creation of toys and objects, as well as the development of all brands; all services in marketing and project financing, particularly in the fields of toys and leisure; the strategic and creative development of brands and products, purchasing and marketing worldwide, and the opening and operation of stores, particularly toy and leisure stores; all internet-based communication, creation, and sales operations; the acquisition of participations, the acquisition of business assets, the acquisition, holding, and disposal of all securities and direct or indirect participations in the capital of French and foreign companies of any kind (acquisition holding); the management of the aforementioned participations and the administration of companies; the holding and management of brand portfolios; all commercial, administrative, financial, or other services, both for the benefit and on behalf of companies and enterprises related to the company and for third parties, general legal, accounting, tax, and human resources administration for the benefit of companies and enterprises related to the company (operational holding). In general, the company may create branches or subsidiaries in Switzerland and abroad, participate in other companies, acquire or establish companies with an identical or similar purpose, grant loans or guarantees to associates or third parties, and carry out all financial, commercial, and other operations in Switzerland and abroad, and conclude all contracts that may serve to develop its purpose or are directly or indirectly related to it.