In Switzerland and abroad, international trade of all kinds in its own name or under the following denominations: 'Guide Voyage et Evasion Editions', 'Génération Seniors Editions', 'GS Editions', 'Objectif Prévention Santé Editions', 'Prévention Santé Editions', 'Alerte Santé Editions', 'Mister C', 'Easy Boutik', 'World Shop', 'Shopissimo', 'Mondial Shop', 'Promo Shop', 'Shop'ln Planet'. The company may carry out, either on its own account or on behalf of third parties, all financial, commercial, industrial, movable and immovable transactions (excluding operations prohibited by the LFAIE), in Switzerland and abroad, directly or indirectly related to the main purpose. It may create branches in Switzerland and abroad. The company may also grant loans to its associates and/or guarantee, secure or co-sign loans granted.