The company's purpose will be to hold, administer, and strategically and operationally manage shares in companies active in the fields of hairdressing, aesthetics, well-being, as well as any other commercial or artisanal sector, in Switzerland and abroad. It can notably ensure the administrative, financial, and operational management of the group's companies or third parties. It can develop and oversee the general strategy and commercial orientations of the group. It can also provide consulting services in management, orientation, business development, human resources, marketing, finance, and quality management. It can exercise any general management, coordination, or support activity within the group, grant or obtain loans, advances, or guarantees in favor of affiliated or partner companies. It can hold, manage, acquire, or dispose of real and personal property, with the exception of operations prohibited by the LFAIE. The company can exercise any financial, commercial, industrial, personal, or real estate activity, directly or indirectly related to its purpose or likely to favor its realization, conclude contracts that are likely to develop its activities or that are directly or indirectly related thereto, receive products in the form of interest, commissions, and dividends, create branches or subsidiaries in Switzerland and abroad, take shares, acquire or create identical or similar businesses, participate in any business directly or indirectly related to its purpose. It can carry out these operations both for its own account and for the account of others. It can grant loans and provide guarantees in favor of any person, including its partners and managers.