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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,937 companies indexed · Last updated: today
DirectoryTourism & HospitalityHotelsZurichH. Kracht's Erben AG
H. Kracht's Erben AG Logo
Verified· 3 sourcesTrust Score
Summary

About the company

Baur au Lac Vins is a wine and spirits merchant offering a wide range of wines, sparkling wines, spirits and delicacies. The company's core activity encompasses the sale and distribution of these products through various sales channels, including an online shop and physical locations. Additionally, the company also provides services such as wine subscriptions, gift wrapping and wine expertise.

AI-generated
Offering

Products & services

Industry:Hotels
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4.1/5

H. Kracht's Erben AG

✓ Offered7
Wines & sparkling wines
Sparkling wines, white wines, rosé wines, red wines, sweet wines as well as Port, sherry and vermouth; seasonal selections, new releases and overstock.
Spirits & delicatessen
Spirits such as Cognac, Armagnac, Grappa, Rum, Gin and Whisky, as well as delicatessen from the fine-food range.
Gifts & accessories
Gift packages, gift wrapping, glasses and accessories, personalised offers as well as wine subscriptions and combinations with salmon.
Events & tastings
Tasting events and customer events as well as information, news, wine knowledge and food recommendations.
Buying and selling fine & rare wine
Purchase and sale of rare wines with a focus on pleasure and investment.
Alcohol-free products
Alcohol-free selection from the range for enjoyment-oriented alternatives without alcohol.
Wine subscriptions
Subscriptions for regular wine deliveries and selected offers.
Trust & reputation

ranQ Trust Score of H. Kracht's Erben AG: 4.1 out of 5.0

Trust Score4.1/ 5.0

High

x

Data basis 58% · As of October 2026

Without public customer reviews the score stays capped.

H. Kracht's Erben AG has no value in the Reputation area of the ranQ Trust Score because no data is available. The area carries 42% of the weighting and drops out of the calculation for this profile; it does not lower the score, only the reported data basis.
x
CriterionValueWeight
  • Review quality: No data point — the criterion is taken out of the weighting and does not lower the score.—24%
  • Review volume: No data point — the criterion is taken out of the weighting and does not lower the score.—10%
  • Review recency: No data point — the criterion is taken out of the weighting and does not lower the score.—8%
H. Kracht's Erben AG scores 94.3 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.100.012%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.90.07%
H. Kracht's Erben AG scores 85.0 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).85.022%
H. Kracht's Erben AG scores 75.0 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.100.04%
  • Media authority: Quality and number of editorial mentions, weighted by the importance of the source, plus the recency of the latest high-quality mention.50.04%
Qualifications+0.00

H. Kracht's Erben AG reaches a ranQ Trust Score of 4.1 out of 5.0 — rated «High». No public customer reviews are available for this provider; the rating is based on the remaining criteria. The data basis is 58%, so the score is backed by part of the criteria. As of October 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Press

Media

September 24, 2023Media
Markenknatsch in Zürcher High Society: Streit unter Baur-au-Lac-Erben nimmt neue Wende
tagesanzeiger.ch
March 4, 2023Media
Besitzer des «Baur au Lac» verlieren vor Zürcher Handelsgericht
nau.ch
March 4, 2023Media
Familien-Streit um Luxushotel Baur au Lac
blick.ch
March 3, 2023Media
Markenstreit zwischen zwei Familien um den Namen «Club Baur au Lac»
nzz.ch
September 9, 2020Media
Neues Geschäftsleitungsmitglied bei Baur au Lac Vins
htr.ch

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Location

Talstrasse 1
8001 Zurich

At a glance

Legal form
Corporation
UID
CHE-106.100.014
Founded
1993 · 33 years
Last commercial register change
August 11, 2026
Employees
51 to 100
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
100.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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