The company's purpose is to market media (paid and earned), social media, e-commerce, and live activities, as well as the associated technological platforms (across all vectors). All the aforementioned services can be performed on behalf of third parties or on its own account. Furthermore, the company aims to establish and operate ecosystems in the areas of sustainability, mobility, music, creative culture, urban happenings, e-sports, health, animals, and lifestyle, as well as holding the associated brand rights. The company can acquire, hold, or exploit real estate and intellectual property rights. It can establish branches in Switzerland and abroad, participate in or acquire other companies in Switzerland and abroad, and perform all activities that are suitable to promote its purpose. It can carry out all commercial, financial, and other activities that are related to the company's purpose. In addition, it can provide guarantees and grant loans to its shareholders or other group companies.