The company's purpose (as main purpose) is, on the one hand, to manage, support, advise and assist the Swiss biathlete Lena Groß-Häcki in financial, administrative and non-sporting matters, and on the other hand, to promote the athlete's further development in sporting and non-sporting matters, as well as in the organization and implementation of sports/sponsorship events and other events. The company may (as secondary purpose) establish branches in Switzerland and abroad and participate in other companies. The company may acquire, manage and sell real estate in Switzerland and abroad. It may also conclude contracts that are suitable to promote the purpose of the company or those that are directly or indirectly related to it.