The company's purpose is to provide services in the field of global exploitation of intellectual property rights as a licensee, specifically granting sub-licenses to regional licensees for the purpose of conducting asset acquisitions, management, ownership and financing, particularly in connection with the acquisition of real estate, as well as in the area of management and financing of subsidiaries of the company and other affiliated group companies. The company may also acquire, hold, manage, exploit or dispose of trademarks and copyrights as well as other intellectual property and licensing rights. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.