The company's purpose is the purchase, sale, brokerage, management, rental and development of real estate; the study, financing and management of real estate transactions; the renovation and transformation of buildings, concierge and building maintenance services; the acquisition, administration and sale of participations in commercial, financial, industrial, real estate and other companies; film production and all marketing operations as well as consulting services in these areas. The company may: carry out any financial, commercial or industrial activity, movable or immovable, directly or indirectly related to its purpose; create branches or subsidiaries in Switzerland and abroad; participate in all companies having a direct or indirect relationship with its purpose; grant loans or guarantees to associates or third parties, if it serves its interests.