The company's purpose is to acquire, manage and commercially exploit patents, licenses and other intellectual property rights, as well as to advise and market athletes, primarily football players. Additionally, the company is involved in the marketing of individual rights, sports promotion, sports marketing and sports advertising. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.