The company's purpose is to operate a bicycle shop with assembly, distribution and repair, as well as the sale of products related to cycling. The company may also organize events and provide services such as organizing vacation trips for cyclists. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide security for the liabilities of affiliated companies.