Acquisition and exploitation of all types of rights in the sports sector, in particular in connection with sports events, finance, investments, sports marketing including perimeter advertising, TV rights, ticketing, communication, sponsoring, digital media, production and sale of sports content, entertainment activities, organization of sports events and support of professional athletes and coaches in contract negotiations and legal support in the transfer market. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may acquire, manage, encumber and sell real estate, intellectual property rights and licenses of all kinds.