The company aims to provide services in the areas of consulting, conception and realization of fixed, promotional, marketing and PR events, as well as in the field of gastronomy, trade in goods of all kinds, in particular food, non-food products, alcoholic and non-alcoholic beverages, and the production and distribution of multimedia products of all kinds, and exercises a creative and publishing activity under the name of the company. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.