Manufacture, distribution and sale of alcoholic and non-alcoholic beverages as well as food of all kinds, sale and rental of event furniture and organization of public and private events, as well as provision of all related services. May establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business directly or indirectly related to its purpose. Furthermore, it may acquire, encumber, sell and manage real estate in Switzerland and abroad, arrange financing for its own account or for third-party account, and provide guarantees and sureties for subsidiaries and third parties.