The company's purpose is the management of beauty salons. It also aims to trade in wholesale and retail of all kinds of articles, particularly in the field of cosmetics, as well as various food and wellness products, the import and export of all products, and the execution of all services in the fields of aesthetic care, perfumes, and cosmetics. The company may also engage in any other activity that has a direct or indirect connection with these purposes; it may notably create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts that are suitable for developing and expanding its purpose or are directly or indirectly related to it.