The purpose of the Company is to provide strategic and operational consulting services in the fields of marketing, advertising, and branding, as well as in the technological and digital sectors, including the ecosystem of cryptocurrencies and digital assets. The Company may create, acquire, manage, and license intellectual property rights. The Company may establish branches or subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as carry out all activities directly or indirectly connected to its purpose. The Company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also provide financing on its own account or on behalf of third parties and assume guarantees and bonds for subsidiaries and third parties.