The company's purpose is: the import, export, distribution and wholesale and retail sale, in Switzerland and abroad, of all goods related to home improvement; the operation of sales premises and online sales sites; the acquisition, development, sale and marketing of all goods intended for consumption. It may also, either for its own account or for the account of third parties, carry out all financial, commercial, movable or immovable operations directly or indirectly related to its corporate purpose and be interested, in all forms, in all similar enterprises, notably by taking participations in similar enterprises. The company may also establish branches and subsidiaries in Switzerland and abroad.