The company's purpose is to develop, manufacture, distribute, and trade in glasses, water treatment and purification products of all kinds, including application technology, as well as provide services in the field of building technology, trade, and brokerage, and import/export and manufacture of goods of all kinds. Furthermore, its purpose includes providing agency services for product design, product development, corporate design, and consulting. Additionally, it provides and brokers personal and business services in the areas of lifestyle management, organization of meetings and gatherings, concierge services, tourism, and in hotel and gastronomy businesses. It operates websites, publishing businesses of all kinds, and publishes publishing products, acquires, manages, exploits, and grants licenses, trades with publishing rights, and provides services related to the aforementioned. It trades in analog and digital images, moving images, drawings, and art objects of all kinds on its own account and on behalf of third parties, as well as provides consulting services in the field of art. The company's purpose also includes the acquisition, trade, and exploitation of licenses and patents. The company can enter into all transactions, conclude contracts, and engage in all commercial, financial, and other activities that are suitable to promote the company's purpose or are directly or indirectly related to it, including the acquisition, management, administration, encumbrance, and disposal of real estate and properties in Switzerland and abroad, as well as other investments. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad in any form, acquire or merge with similar or related companies in Switzerland and abroad. It can also provide financing for its own account or on behalf of third parties, as well as provide guarantees and sureties for subsidiaries, third parties, and partners, and grant loans or other financing on a paid or unpaid basis.