The association aims to promote personal health as the most important asset of a person and to integrate it into retirement planning and wealth management. Its goal is to increase the importance of a healthy, preventive lifestyle through cooperation with actors from science, politics, the healthcare sector and the financial industry, in order to reduce the risk of chronic diseases and thereby improve quality of life and prosperity throughout the entire lifespan. The association operates exclusively on a non-profit basis and does not pursue any commercial or self-help purposes. The organs are active on a voluntary basis.