any advisory, management and assistance activity in the field of mergers, acquisitions, transfers, strategy and corporate restructuring, as well as in the identification and analysis of investment opportunities, acquisition or sale of interests in any company. It also carries out financial evaluation activities, including the evaluation of companies, brands, patents, intangible assets and financial instruments. Development and operation of an e-commerce activity including the creation, management and sale of physical and digital products through various platforms (online stores, marketplaces, self-publishing); development and operation of web applications, as well as any related activity related to distribution, logistics, digital marketing and e-commerce platform management.