The company aims to advise and operate gastronomy companies, as well as provide services in the fields of marketing and creative design, organize, produce and execute events, product presentations, decorations and promotional tours, develop products and conduct trend research, and trade in and distribute goods of all kinds, in particular from the marketing and event sector, as well as wine and spirits. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad. The company may acquire, hold and sell real estate. The company may engage in all commercial, financial and other activities that are connected with the purpose of the company.