The purchase, sale, trade, brokerage, negotiation, import-export and distribution, on an international level, of consumer goods, such as beverages, and all types of luxury goods. The company may carry out all commercial, financial, industrial, movable and immovable transactions on its own account or on behalf of third parties in direct or indirect connection with its main purpose, in Switzerland and abroad, open branches in Switzerland and abroad and take participations in other companies with a similar or related purpose.