The company's purpose is to buy and sell, trade in and customize motor vehicles of all kinds. Additionally, the company aims to produce and trade watches and accessories. The company also aims to manufacture and trade merchandising products related to motor vehicles and watches. The company can acquire, sell, rent and lease businesses, properties and land in Switzerland and abroad. Furthermore, it can provide consulting services and interior architecture for the real estate industry, as well as service services for companies and take over trade representations. The company can enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or that are directly or indirectly related to it. It can participate in other companies, establish branches abroad and found subsidiaries.