The company's purpose is to develop and construct buildings as a general contractor for third parties and on its own account, to carry out new constructions, conversions and renovations, as well as to manage, acquire, hold, sell and administer properties and real estate, including related services. Furthermore, the company aims to trade in goods of all kinds, in particular watches. The company may establish branches and subsidiaries in Switzerland and abroad, take over representations, and engage in any business activities and conclude contracts of any kind that may promote the company's purpose or are directly or indirectly related to it. It may acquire, hold, encumber and sell real estate in Switzerland and abroad, except for real estate transactions prohibited by the Federal Act on the Acquisition of Real Estate by Persons Abroad (BewG). It may also provide financing for its own or third-party accounts, as well as guarantees and sureties for subsidiaries and third parties.