The company aims to provide services in the fields of visual design and conception, with a focus on branding and corporate design for analog and digital media. It develops comprehensive visual appearances for companies and brands, including print and online communication as well as advertising campaigns. Other areas of activity include editorial design, print design, digital design, packaging design, and signage. The company can establish branches and subsidiaries at home and abroad, invest in other companies, and conduct all business that is directly or indirectly related to its purpose. Furthermore, it can acquire, encumber, dispose of, and manage real estate at home and abroad, provide financing for its own or third-party account, and issue guarantees and sureties for subsidiaries and third parties.